What is an in store activation?
If you Google “instore activation” your computer will come up with pictures of display units, animated shelfs, promotional areas, gondola end displays, clips, stoppers and other expensive materials all designed to attract the attention of consumers during their repeated visits to supermarkets..
What does brand activation mean?
A brand activation is any campaign, event, or experience that enables your brand to engage directly with consumers and build a loyal brand community around your product or service.
What is event activation?
Event Activation is a full turnkey process that covers every part of an event marketing program from start to finish, and all the very small details in between. It begins with establishing an overall event marketing strategy and concludes with reporting on the entire process.
What is activation process?
Activation, in chemistry and biology, is the process whereby something is prepared or excited for a subsequent reaction.
What are activation ideas?
Basically, brand activation is the process of building awareness for a company by engaging directly with target audiences consumers. This can be done through different event types or marketing campaigns, as long as the effort results in a specific consumer experience that builds a company’s notoriety.
What is social media activation?
Social activation is the act of transforming your social media followers from voyeurs, into participants, into ultimately, evangelists. Social activation occurs when fans and followers directly participate in the activities your brand lays out, such as contests, coupon redemption, and photo and experience sharing.
How do you activate a brand?
How to Create a Strong Brand Activation CampaignSet a Goal. Decide what it is you want to accomplish with brand activation. … Create a Budget. … Understand and Appeal to Your Audience. … Create a Call to Action That Will Help You Reach Your Goal. … Use Channels to Deliver Your Marketing Message.
What is brand activation strategy?
A brand activation refers to the process of transforming a brand from one that is unknown to one that is known. It is essentially the actions or activities that bring a brand to life and that get consumers to actively begin engaging with the brand. The word activation, thus, makes sense.
Why is brand activation important?
The goal of brand activation is to create a connection between the consumer and the brand. In essence, you could say brand activation ensures that the brand’s value is “activated” in the consumer’s mind, The consumer then starts associating that value with the brand creating a strong bond.